Beti Bachao, Beti Padhao (transl. Save the girl child, educate the girl child) is a
campaign of the Government of India that aims to generate awareness and improve
the efficiency of welfare services intended for girls in India. The scheme was
launched with an initial funding of ₹100 crore (US$14 million). It mainly targets the
clusters in Uttar Pradesh, Haryana, Uttarakhand , Punjab, Bihar and Delhi.
According to census data in India, the child sex ratio (0–6 years) in India was 927
girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in
2011. A 2012 UNICEF report ranked India 41st among 195 countries. In the
Population Census of 2011 it was revealed that the population ratio of India 2011 is
919 females per 1000 of males. The Sex Ratio 2011 shows a downward trend from
the census 2001 data.
Speaking on the occasion of International Day of the Girl Child in 2014, the Prime
Minister, Narendra Modi had called for the eradication of female foeticide and invited
suggestions from the citizens of India via the MyGov.in portal.
The Beti Bachao, Beti Padhao (BBBP)  scheme was launched on 22 January
2015 by PM Narendra Modi. It aims to address the issue of the declining child sex
ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and
Child Development, the Ministry of Health and Family Welfare and the Ministry of
Education. It initially focused multi-sector action in 100 districts throughout the
country where there was a low CSR.
On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand
ambassador for BBBP.
Plot No. 334,Visalakshinagar, Visakhapatnam - 530043. Andhra Pradesh, India.